Target Your Customers with Connected TV advertising in Harrisburg
The way consumers watch TV is changing, and Quantifi Digital is here to help your Harrisburg business change with them. By the end of 2020, 45 million households will have "cut the cord" of their traditional cable subscription. Despite this change - or perhaps because of it - viewers are still watching more TV than ever: nearly eight hours per household per day.
Over-the-Top (OTT) methods of accessing content have enabled consumers in places like Harrisburg to watch their favorite shows, sports, and entertainment without a traditional cable subscription. Instead, they might use streaming services, network apps, or websites. When this content is delivered through a television, it's called Connected TV (CTV). Keep reading to learn how this form of local TV advertising in Harrisburg can help your company's marketing efforts.
What is CTV advertising?
Connected TV enables residents of places like Harrisburg to access their favorite content however they want. A family could spend a day at City Island or the State Museum of Pennsylvania and still come home to watch their favorite show that night. This flexibility is key to what's making CTV one of the most significant shifts this industry has ever seen. With Connected TV advertising in Harrisburg, you can reach this growing customer base.
Connected TV advertising works a little differently than traditional TV spots. Viewers are shown fewer ads overall. However, those ads can't be skipped, and have a completion rate of over 90 percent. With fewer ads to watch, consumers are more likely to wait in front of the TV for their show to resume. This can help your business get more out of each ad dollar it spends. CTV ads also give your company the ability to target specific demographics more easily. To learn more, keep reading or fill out the form below.
What are some of the benefits of using CTV advertising in Harrisburg?
There are a number of benefits offered through CTV advertising that aren't available through traditional TV spots. For example, you'll have the ability to geographically target consumers down to the zip code level. Comparatively, traditional TV spots are limited by cable zone requirements and strict DMAs.
When you sign up for CTV advertising in Harrisburg, you'll also be able to remarket to consumers who have already seen your ad once. There's no direct way to do this through traditional TV. We'll help you set up web-based display ads or further OTT ads to keep your brand at the top of a consumer's mind.
Additionally, CTV advertising enables you to reach a broad and diverse audience. 22 percent of CTV viewers are 55+, 17 percent are 18 to 24, and 24 percent are 25 to 34. If you find one of these age groups more desirable than the others, then you can focus exclusively on them with your ads. You'll be able to create customized demographics based on income level, gender, age, or even lifestyle factors like diet and activity level.
Quantifi Digital will also give you access to a 24/7 live reporting dashboard. This is where you'll find the most important analytical information about your ad campaign. For example, your business will receive live updates on completion rate, frequency, network delivery, device delivery and more. You can use this data to refine your CTV marketing strategy and to help your company make smarter decisions about how it uses its advertising budget.
How does over the top advertising work?
Currently, more than 55 percent of U.S. households use a CTV device. That number is expected to jump up to over 63 percent by 2023. OTT advertising in Harrisburg enables you to reach viewers no matter which device they use to access their favorite content. For example, your ads could be featured on popular devices such as:
- Gaming consoles like:
- Xbox One
- Nintendo Switch
- Smart TVs from Samsung, Philips, Vizio, and others
- Streaming players such as:
- Roku TV
- Google Chromecast
- Smartphones and tablets
Your OTT ads can also be featured across multiple streaming services. Quantifi Digital has strong relationships with the top providers in the industry. We also work exclusively on the buy-side so you can be sure that we always have your needs as our top priority. With our help, a consumer could find your OVER THE TOP ADS on services like:
- Sling TV: With over 12 million subscribers, Sling is an industry leader. The company allows users to personalize their TV-viewing experience by selecting their own channel lineup. With options like ESPN, CNN, and HGTV, Sling TV offers something for everyone to enjoy.
- Hulu: This popular streaming service has over 28 million subscribers. Hulu is the only provider to offer current season shows from major networks. It also has a vast library of on-demand content in the form of movies, TV shows, and original content.
- Xumo: This service offers free live and on-demand streaming entertainment to more than 5 million monthly active users. Xumo features over 100 channels from familiar names like NBC News, History, and TODAY.
Quantifi Digital can also help you reach consumers who have stacked CTV technologies on top of their existing traditional cable subscription. For these users, we recommend a buy in streaming local cable inventory. This will enable you to reach your target audience while they watch the next 76ers game or while they check out the local news on WHP. It's another reason why OTT advertising in Harrisburg should be a part of your marketing strategy.
How much does it cost to advertise on TV in Harrisburg?
There isn't a set price for local TV advertising in Harrisburg. Instead, charges can vary based on the options that you select. To get more specific pricing information, fill out the form below. Once you do, Quantifi Digital will reach out to you to walk you through your options. In 2020, companies will spend nearly $9 billion on CTV ads. Join the growing movement and get started with the next phase of your company's marketing strategy today.