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Target Your Customers with Connected TV Advertising in Myrtle Beach

Quantifi Digital can help your Myrtle Beach company embrace a new kind of television marketing. Traditional TV ad spending is going down. By 2023, the annual amount spent will dip below $69 billion. Advertisers across the country are choosing to focus more and more of their attention on Over-the-Top (OTT) methods of accessing content. When OTT methods like streaming services, websites, and network apps are streamed through a television, it's called Connected TV (CTV). Below, you'll get a close look at how Connected TV advertising in Myrtle Beach can help your business get more out of its marketing budget.

What is Connected TV advertising?

In 2020, companies will spend nearly $9 billion on CTV advertising. That's up almost 30 percent from what was spent in 2019. There are good reasons for this. Viewers are shown fewer CTV ads overall. However, those ads are non-skippable, have a completion rate of over 90 percent, and an in-view rate of 100 percent. Additionally, CTV ads provide businesses with more data and analytical information that they can use to make smarter decisions about how each of their ad dollars is spent.

CTV advertising in Myrtle Beach also gives your company access to a growing consumer base. Viewers in places like Myrtle Beach are going to continue embracing CTV technologies. This is because they generally cost much less than traditional cable subscriptions, and they provide the viewer with more flexibility in terms of how they access their desired content. For example, a family in Myrtle Beach could spend the day at Broadway at the Beach or the Family Kingdom Amusement Park and still come home to watch their favorite TV show at night. To learn more, continue reading or fill out the form below.

How does over the top advertising work?

Nearly 60 percent of the population will use CTV by 2021. Households across the country will use a variety of devices to access their favorite shows, sports, and entertainment. When you get started with OTT advertising in Myrtle Beach, a viewer will be able to find your ads on devices like:

  • Tablets and smartphones
  • Streaming players such as:
    • Amazon Fire TV
    • Apple TV
  • Smart TVs from Philips, Hisense, Sony, and others
  • Gaming consoles like:
    • Nintendo Switch
    • Xbox One

A viewer can use one of these devices to access a variety of streaming services. Quantifi Digital can get your ads featured to millions of subscribers on platforms like:

  • Tubi TV: This streaming service has 20 million monthly active users. It provides those users with free access to popular movies and TV series. Tubi TV comes pre-downloaded on popular CTV devices and updates its content weekly.
  • Sony Crackle: This free streaming service has 10 million monthly active users. Sony Crackle delivers TV shows, films, and original content across all major streaming devices.
  • Hulu: With more than 28 million subscribers, Hulu is an industry leader. The service is the only one to provide its users with current season access to shows from major U.S. networks. Hulu also has a vast library of on-demand content, which includes films, TV shows, and original content.

Quantifi Digital can also help your company reach "cord stackers" with OTT advertising in Myrtle Beach. Individuals who belong to this group of consumers have stacked CTV technology on top of their existing cable subscriptions. We can help you get your brand in front of this customer base with a strategic buy in streaming local cable inventory. It's another reason why this form of local TV advertising in Myrtle Beach should factor into your marketing strategy.

What are some of the benefits of using CTV advertising in Myrtle Beach?

Connected TV ads will provide your business with a number of benefits that aren't available through traditional TV advertising. For example, you'll be able to geographically consumers much more specifically with over the top ads. CTV ads can be targeted down to the zip code level, whereas traditional TV spots must adhere to strict cable zone requirements and DMAs.

Your company will also be able to target customized demographics to view your CTV ads. You can filter viewers based on gender, age, income level, or even lifestyle factors like diet and activity level. This enables you to reach out exclusively to the consumers who are most likely to engage with your product or service. This could help you get even more out of your advertising budget.

When you get started with CTV advertising through Quantifi Digital, we'll provide you with access to a 24/7 live reporting dashboard. Here, you'll find the most important information about your ad campaign, all easily accessible in one place. This includes detailed analytical information on completion rate, daypart, frequency, network delivery, and much more.

Traditional TV offers no direct way for companies to retarget consumers who have already seen their ad once. However, CTV does. You can use web-based display ads or further OTT adverts to keep your brand at the top of a consumer's mind. This can help you drive even more engagement to your product or service.

How much does it cost to advertise on TV in Myrtle Beach?

The cost of local TV advertising in Myrtle Beach can vary based on the scope of your campaign. To learn more, just fill out the form below. Quantifi Digital can help you reach consumers who are checking out the local news on WBTW, those who are watching the next Coastal Carolina University game, and countless others in between. We look forward to working with you and hope to hear from you soon.