Target Your Customers with Connected TV Advertising in Rochester, MN
Quantifi Digital can help your Rochester, Minnesota, business reach a growing group of consumers. Connected TV (CTV) will have over 200 million users by 2021. CTV refers to when Over-the-Top (OTT) content is streamed through a television. OTT methods of accessing content include streaming services like Sling TV and Hulu, network apps, and websites. Advertising in this space is an excellent way to get more out of your marketing budget. Below, you'll learn more about CTV advertising and how your company can benefit from it.
What is Connected TV advertising?
CTV advertising works differently than traditional TV marketing. Viewers are shown fewer OTT ads. However, those ads can't be skipped. They also have an in-view rate of 100 percent. When you sign up for Connected TV advertising in Rochester, MN, you'll also receive detailed data and analytical information from top providers. You can use this information to make smarter decisions about how you allocate each of your ad dollars. This is why CTV ad spending is expected to eclipse $14 billion annually by 2023.
CTV advertising in Rochester also gives you access to a growing consumer base. More and more households are using CTV because it gives them more control over their television-viewing experience. For example, a family in Rochester, MN, could spend the day at the Quarry Hill Nature Center or at Oxbow Park & Zollman Zoo. When they get home, they'll still be able to access their favorite shows, sports, and entertainment through Connected TV. When you're ready to get started with OTT advertising, fill out the form below.
How does Over-the-Top advertising work?
Today, over 50 percent of all U.S. households have at least one CTV device. That's a number that will grow to over 63 percent by 2023. When you advertise in this space, a viewer will be able to find your spots through a number of devices. For example, your next advertisement could be found on content accessed using:
- Tablets and smartphones
- Streaming services like:
- Apple TV
- Roku TV
- Gaming consoles such as:
- Nintendo Switch
- Xbox One
- Smart TVs from Samsung, Vizio, Hisense, and others
Just one of these devices enables a family to access a variety of streaming services. Quantifi Digital works directly with the top providers in the industry to make well-rounded ad buys. We also work exclusively on the buy-side so you can be sure that we'll always have your interests at heart. With OTT advertising in Rochester, your ads could be featured on services like:
- Xumo: This free service offers both live and on-demand streaming options. More than 5 million monthly active users enjoy Xumo for its comedy, sports, and news coverage content.
- Pluto TV: This app streams 100+ free, live TV channels. Pluto TV has more than 18 million subscribers and offers content from familiar names like MSNBC, CBS, and Fox Sports.
- Hulu: This subscription-based streaming service is the only one to offer its users current season shows from top U.S. networks. Hulu also provides its more than 28 million subscribers with access to a vast library of on-demand original series, TV shows, and films.
When you sign up for OTT advertising in Rochester, Quantifi Digital can help you reach the consumer groups that you find most valuable. We can even add streaming local cable inventory to your marketing campaign. This will enable you to reach customers who have added CTV technology to their traditional cable subscription. For instance, you could reach viewers who are checking out the local news on KTTC or those who are watching the next Minnesota Timberwolves game.
How much does it cost to advertise on TV in Rochester, Minnesota?
There isn't a set price for local TV advertising in Rochester. Instead, your charges can vary based on the scope of your marketing campaign and the goals that you have. If you'd like to get more specific pricing information, then the easiest way to do so is by filling out the form below. Quantifi Digital is an expert in this space and we would be happy to walk you through your options.
What are some of the benefits of using CTV advertising in Rochester?
Connected TV advertising can provide your company with many benefits that aren't available through traditional TV advertising. For example, you'll be able to easily remarket your product or service to consumers who have already seen one of your ads. This can be done with web-based display ads or with additional OTT spots. Traditional TV offers no direct way to accomplish this.
CTV will also make it easier for you to target the consumer groups that are the most likely to engage with your product or service. For example, you can focus on customers based on their age, income level, activity level, diet, or another factor that you find important. This can help you make smarter decisions about how you spend your marketing budget. You can also geographically target consumers down to the zip code level. Traditional TV is limited by strict DMAs and cable zone requirements.
Quantifi Digital will also provide your company with a 24/7 live reporting dashboard. Here, you'll find important data and analytical information regarding your ad campaign. For example, you'll find detailed information on device delivery, daypart, completion rate, network delivery, frequency, and more.
This form of local TV advertising in Rochester can help your company get more out of its marketing budget. When you're ready to make the switch to CTV advertising, fill out the form below. Quantifi Digital will quickly get in touch with you to tell you more about how ads in this space can benefit your business. We look forward to working with you.