Title Image

Target Your Customers with Connected TV Advertising in Tallahassee

Quantifi Digital can help your Tallahassee company take advantage of a growing trend in television consumption. The number of pay-TV households is declining. By 2023, there will be less than 73 million in the U.S. More and more viewers are making the swap to Over-the-Top (OTT) methods of accessing their favorite content. This is a list that includes streaming services, network apps, and websites. When the content is streamed through a television, it's called Connected TV (CTV). Keep reading to learn why Connected TV advertising can be an impactful addition to your marketing strategy.

What is CTV advertising?

CTV enables viewers in places like Tallahassee to watch their favorite shows, sports, and entertainment whenever and wherever they want. For example, a resident could spend the day at the Tallahassee Museum or the Alfred B. Maclay Gardens State Park and still enjoy their favorite TV show when they get home. Viewers also save money by ditching their traditional cable subscriptions in favor of CTV.

Advertising in this space is an excellent way to get your product or service in front of more consumers. Streaming advertising works differently than traditional TV ads. Viewers are shown fewer CTV ads. However, those ads are non-skippable and have an in-view rate of 100 percent. You'll also be able to reach viewers across multiple devices and streaming services. Fill out the form below when you're ready to get started.

How much does it cost to advertise on TV in Tallahassee?

There isn't a set price for this form of local TV advertising in Tallahassee. Instead, your charges will vary based on the scope of your campaign, your goals, and other factors. To get more specific pricing information on the options that interest you, just fill out the form below. We'll get in touch with you to walk you through your options. Quantifi Digital works exclusively on the buy-side of this industry so you can be sure that we'll always keep your company's needs our top priority.

What are some of the benefits of using CTV advertising in Tallahassee?

Companies are starting to see the advantages of using Connected TV advertising. In 2020, it's projected that businesses will spend nearly $9 billion on CTV ads. That's up nearly 30 percent from 2019. By 2023, annual spending will eclipse $14 billion. There's a good reason for this. CTV ads provide a number of benefits that aren't available through traditional TV spots.

For example, you'll be able to geographically target consumers down to the zip code level. Traditional TV ads are limited by restrictive DMAs and cable zone requirements. You'll also be able to target specific consumer groups easier with CTV ads. For example, you can create customized demographics based on age, income level, gender, and other factors you find important. Your company will receive data from top providers to help you with this.

Quantifi Digital will provide your business with access to a 24/7 reporting dashboard. Here, you'll find detailed information on your ad's completion rate, frequency, network delivery, and more. Having access to this information can help your company make more informed decisions about how it spends each of its ad dollars.

Additionally, traditional TV provides advertisers with no direct way to retarget consumers who have already seen an ad. CTV does. You can use web-based display ads or further CTV advertisements to deepen the impression that you make on a customer. This can drive more engagement to your product or service. It's another reason why Connected TV advertising in Tallahassee should be a key part of your marketing strategy.

How does Over-the-Top advertising work?

Nearly 60 percent of U.S. households will own at least one CTV device by 2021. OTT advertising in Tallahassee enables you to reach this growing group of consumers however they choose to access their favorite content. With our help, your ads could be featured on devices like:

  • Smart TVs from Hisense, Philips, Sony, and others
  • Streaming players like:
    • Apple TV
    • Google Chromecast
  • Gaming consoles such as:
    • Nintendo Switch
    • Xbox One
  • Smartphones and tablets

A viewer might use one of these devices to access a variety of streaming services. That's why we'll help you make a well-rounded ad buy that reaches your customers no matter which service they use. Quantifi Digital has access to millions of subscribers from the top streaming providers in the industry. This is a list that includes:

  • Hulu: More than 28 million subscribers use Hulu to access on-demand and live TV shows, movies, and original content. The service is also the only one to offer current season, ad-supported shows from the top broadcast and cable networks in the U.S.
  • Sony Crackle: This free streaming service has 10 million monthly active users. Sony Crackle provides users with access to popular TV shows and films. It is available across all major streaming devices.
  • DirecTV Now: 1.5 million subscribers use this service to access 65+ live TV channels. DirecTV Now gives its users the ability to watch ABC, CNN, Fox, and more without a burdensome cable contract and without any equipment.

With OTT advertising in Tallahassee, you can also reach "cord stackers". This refers to individuals who have stacked CTV technology onto their existing cable subscriptions. Quantifi Digital can help your business buy streaming local cable inventory. This can get your ads featured during the next Florida State University football game or while viewers check out the local news on WCTV.

This form of local TV advertising in Tallahassee is an excellent way to expand the scope and impact of your television marketing campaign. Once you're ready to get started with CTV advertising in Tallahassee, fill out the form below. Quantifi Digital will reach out to you to walk you through your options. We look forward to working with you and your company.