Target Your Preferred Demographic with Connected TV Advertising in Johnstown
Quantifi Digital is the only name you need to know if you're interested in connecting with an audience in Johnstown, Pennsylvania. If you're familiar with the phrase "cord-cutting," you won't be surprised to learn that the number of pay-TV households in the United States is expected to drop by three percent in 2020. Many cord-cutters continue to watch TV through Over-The-Top (OTT) platforms such as Hulu or CBS All-Access, and we can help you place ads that resonate with this audience.
What is CTV?
OTT content can be accessed on a plethora of different devices, including the common ones below:
- Streaming players such as:
- Amazon Fire TV
- Google Chromecast
- Gaming consoles including:
- The Nintendo Switch family of systems
- Nintendo Wii U
- Smart TV manufactured by companies like:
- Smartphones, tablets, and other devices
That said, many viewers choose to access OTT content on a television screen. We call this Connected TV, or CTV for short. CTV is both cheaper and more flexible than a traditional TV subscription, so it's no surprise that CTV viewership is expected to increase by 20 percent this year.
CTV offers several advantages for advertisers looking to make the most of their marketing spend. Please fill in this form to learn more about local TV advertising in Johnstown.
What are some of the benefits associated with Connected TV advertising?
We can place OTT ads in front of an audience that's more likely to engage with them by leveraging demographic data such as household income, gender, and age. For instance, we can serve your ad exclusively to the 17 percent of CTV viewers between the ages of 45-54 if that's the market that makes sense for your product. In contrast, you won't really know who watches a traditional TV spot until it airs, potentially wasting your ad spend on a disinterested audience. Therefore, Connected TV advertising in Johnstown is a more efficient means of using your marketing budget.
Addressable TV advertising can also target the geographic area that makes the most sense for your campaign: individual ZIP codes, Designated Metropolitan Areas, or the entire state of Pennsylvania. Unfortunately, cable ads must be served to a DMA that may or may not suit your needs. Digital ads can also be interactive, encouraging viewers to actively engage with your product or service as opposed to passively listening to a TV commercial.
Video-on-demand ads are generally unskippable, leading to completion rates of 95 percent and up, while cable customers fast-forward every ad they can. We also offer retargeting capabilities, meaning that prospective customers who see one of your ads can be served online follow-ups to encourage them to make a purchase. Best of all, we can provide transparent reporting to help you make smart decisions regarding your OTT advertising in Johnstown. Sadly, there is much more guesswork when it comes to traditional TV ad buys.
If you're interested in learning more about the benefits of investing in local TV advertising in Johnstown, please fill out the form below to communicate with a knowledgeable expert.
How does OTT advertising work exactly?
Recent research suggests that more than half of Americans now have at least one CTV-compatible device, driving advertisers to spend more than $14 billion annually in the space by 2023. While there is an open exchange that allows businesses to purchase ad inventory on these platforms, Quantifi Digital negotiates direct deals with several industry partners so that we can offer exclusive opportunities to our clients. Here are just a few of them:
- Leading subscription-based OTT provider
- Access to live and on-demand programming
- Current-season episodes from some of the biggest networks on television
- 28 million subscribers
- Pluto TV
- Over 100 free, live channels for consumers to pick from
- Available on all major CTV devices and Smart TV brands
- Channels include CNBC, CBS News, and FOX Sports
- 18 million active monthly users
- Sling TV
- Cable alternative allowing viewers to design and pay for a customized channel lineup
- Available channels include ESPN, BBC America, and TBS
- Access to live and on-demand programming
- Commercials on Sling TV can reach more than 12 million subscribers
In addition, Quantifi Digital can get you streaming local cable inventory on popular channels such as Discovery, HGTV, and MTV, helping you reach cord-stackers who combine CTV with a traditional cable subscription. Please fill out the form below to learn more about the logistics of CTV advertising in Johnstown in your area.
How much does it cost to advertise on TV in Johnstown?
If you're thinking that you could never afford something as powerful as CTV advertising in Johnstown, think again. Quantifi Digital offers a variety of packages with different price points to help businesses of all sizes enter this exciting space. For example, we don't have any monthly minimums on Hulu to make it easier to access one of the largest platforms in the industry. We can also help you advertise on Amazon Fire TV, a competitive space that many of our competitors cannot get into.
Johnstown is an up and coming city with approximately 250,000 households for marketers to reach. Whether your target audience is enjoying award-winning movies in the comfort of their living room, looking for a quick news fix between golf holes at the Sunnehanna Country Club, or streaming comedies at Peoples Natural Gas Park, OTT advertising in Johnstown is a great way to reach them. Contact the ad operations professionals at Quantifi Digital to learn more about our services today!