Have you ever wondered how to track metrics of billboard advertising? In this blog, we will discuss the ROI and campaign tracking of digital marketing compared to billboard advertising....
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As many of us know, Facebook has been in the news cycle over its data scandal and political ad transparency. Transparency in digital advertising is not a new issue. Since digital advertising began, transparency, fraud, and security have always been major concerns for everyone involved...
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The UFC is the largest MMA organization because it’s competitors have historically struggled to find a niche. This is where Bellator came to prominence....
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As an agency that depends on the Facebook News Feed as a core channel for customer engagement, our Social Media Department identified a few ways to optimize platform usage and stay on top in the upcoming months....
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February 15 was the launch of the ad blocking extension of Google Chrome that had every advertiser shaking in their desk chairs about digital advertising's vitality. Advertisers and publishers scrambled to find out exactly how digital ads would be effected in this new advertising environment,...
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The end-of-year silly season is over, and we have finally had a chance to reflect on our accomplishments in 2017. As we pulled these stats, we realized why we sometimes felt like we were moving a million miles a minute…because we were! Our team of...
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Blockchain is described in Digiday as a “ledger” of programmatic transactions. This ledger contains the transaction data of programmatic markets to give everyone involved in the process transparent data – something that is currently lacking. Blockchain will map the entire programmatic transaction from brands to...
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The new year is quickly approaching, and with it come tons of new and exciting features to look out for in the social media world. Here is a list of the top six trends we are keeping our eye on for 2018....
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When video game enthusiasts talk about e-sport games, they reference games that feature a team of players trying to eliminate another team within a virtual map or complete an objective. Popular e-sports games of this decade include: “Counter Strike,” “DOTA,” and “Starcraft.” These games are...
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Hold on to your hover boards. We’re going back to the future to explore the Interactive Ad Bureau’s predictions for advertising in virtual reality....
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