As many of us know, Facebook has been in the news cycle over its data scandal and political ad transparency. Transparency in digital advertising is not a new issue. Since digital advertising began, transparency, fraud, and security have always been major concerns for everyone involved...
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“Responsive” has become an everyday word in the web design lexicon. It means a web page will scale and shift to look good on any size display. Once thought of as a gimmick, responsive design is now not only required by Google, but responsive sites...
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As an agency that depends on the Facebook News Feed as a core channel for customer engagement, our Social Media Department identified a few ways to optimize platform usage and stay on top in the upcoming months....
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February 15 was the launch of the ad blocking extension of Google Chrome that had every advertiser shaking in their desk chairs about digital advertising's vitality. Advertisers and publishers scrambled to find out exactly how digital ads would be effected in this new advertising environment,...
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Eleven years ago, fans piled into theaters to see their favorite childhood toys turned blockbuster film in Transformers. Two hours later, many viewers left theaters talking about one thing, but it had nothing to do with Michael Bay’s nuanced take on a sci-fi action film....
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The new year has arrived, and brands want to adapt to trending online marketing strategies. With evolving markets and behaviors, reaching and engaging with the right customer is harder than ever. Below are five digital trends we believe will become more popular this year....
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The end-of-year silly season is over, and we have finally had a chance to reflect on our accomplishments in 2017. As we pulled these stats, we realized why we sometimes felt like we were moving a million miles a minute…because we were! Our team of...
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Blockchain is described in Digiday as a “ledger” of programmatic transactions. This ledger contains the transaction data of programmatic markets to give everyone involved in the process transparent data – something that is currently lacking. Blockchain will map the entire programmatic transaction from brands to...
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Digital advertising is becoming more powerful every year due to increased targeting capabilities. Researchers found people are spending more time with digital media, especially mobile. Below we’ve mapped out some digital marketing trends to show you where the market is heading....
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A “cookie” is a digital advertising term for a pixel of data stored on the web. Cookies attach themselves to your browsing history to follow you around the Internet. This is not as “Big Brother” as it sounds and cookies are not viruses. There are...
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