Connected TV has skyrocketed in popularity in recent years and has become the standard of advertising. CTV advertising is a channel that businesses need to familiarize themselves with in order to stay fresh and relevant in the minds of consumers. With the statistics to back...
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It’s beginning to look a lot like Christmas, and you know what that means - decking the halls with advertisements! As a digital advertiser, it is important to stick out amongst your competitors during the holiday season, which can be difficult, especially with the unpredictability...
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According to a new report from The Verge, Facebook is planning to present a new company name as they focus on building the “metaverse.” As society and technology continues to evolve, rebranding is a common occurrence for a lot of major companies. Facebook’s rebranding is...
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In a past blog post we discussed what connected TV is and how it differs from traditional TV, but who exactly are connected consumers and how can we appeal to them? They are people who stream movies, shows, podcasts, etc. from devices such as their...
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One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting...
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At Quantifi, we put a lot of emphasis on marketing funnels that work in harmony. We know ads do not and cannot exist in a vacuum, so it’s best practice to look at how your whole marketing funnel works together. Every ad is a touchpoint...
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Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance...
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With continued increase in numbers of users and channels to subscribe to, television viewing that is Over-The-Top (OTT) of traditional TV buying is no longer the new marketing technique on the block. It is a must as viewers tell the market what media has their...
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3 Tips to Stay Relevant and Fresh in Your Social Content Creation When it comes to creating content for your business, writing month-over-month can seem like a dreadful task. With how our world moves today, you must move quickly and stay on top of trends, topics,...
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